Technology Nokia Corp (ADR) (NOK) launches its First Smartphone in China

Nokia Corp (ADR) (NOK) launches its First Smartphone in China

Published By News Desk at January 9, 2017 10:44 am The news has ignited excitement among Nokia's loyal fans

Nokia is back in the limelight as fans hanker to get their hands on the company’s new smartphone. HMD, the company that bought the rights to sell Nokia handsets, introduced its new smartphone, Nokia 6, yesterday. Many reports indicate that the handset is stylish and inexpensive, although it is currently exclusive to China.

The news indicates that Nokia is gearing up to retain its position in the smartphone industry. In terms of specs, the Nokia 6 comes with a 5.5-inch screen size, 1,920 x 1,080 pixel resolution, 4GB worth of RAM, Snapdragon 430 processor, a 16MP camera at the back and an 8MP camera on the front of the smartphone. Also, the company has used an aluminium body on the smartphone to make it more stylish. The phone is selling for 1,700 yuan or $245.

Many experts believe that the main reason behind launching a smartphone with an inexpensive price tag is to entice users to purchase the device. Interestingly, HMD’s move is another reminder of how big the Chinese market is. There are reportedly 550 smartphone users in China, nearly double the whole population of the United States. Also, HMD will have to compete with popular smartphone manufacturers like Vivo, Oppo, Xiaomi and Huawei to muster a significant share of that pie.

It is worth mentioning that Nokia is not manufacturing the smartphones itself, but is licensing its brand name to HMD. Nokia 6 is currently available only in China, although, it is reported that HMD has plans to launch its smartphone in other markets in the coming few months.