The rivalry between tech giants Apple Inc (NASDAQ:AAPL) and Samsung is not hidden from anyone as both the companies have been competing to get the biggest market share in the smartphone division. And now, Apple is planning to step in Samsung’s home turf by planning to open its first store in South Korea. It is expected that the store will be opened in Seoul, the capital of South Korea.
The news of Apple opening up its store came after the Cupertino company posted 15 job listings on its website. The job listings posted on the site include Store Manager, Marketing positions, Genius bar staff, business managers, and others.
Reuters reported that the company has already started construction of its stores in the southern district of Seoul. It is expected that the work on the new store will be completed by November this year. Apple, in a statement, said to Reuters that they are excited about opening up its first store in South Korea as it is considered to be an economic center and leader in technology and communication.
Apple plans to provide its customers in Seoul the same experience and education that other customers in the world get from Apple stores. Rumors about the company opening up its stores in South Korea first emerged in September last year as Apple looked up for potential sites in Gangnam where Samsung itself is operating its three-storey official store.
Apple has had a tough time in South Korea specifically due to Samsung having a significant market share. The South Korean company, along with LG Electronics, accounts for up to 80% of the total South Korean smartphone market. Apple currently sells its products in the country with the help of third-parties as well as through its online store.