Technology Apple Inc. (AAPL) Hires Top Sony Corp (ADR) (SNE) Executives to Improve Original Video Content

Apple Inc. (AAPL) Hires Top Sony Corp (ADR) (SNE) Executives to Improve Original Video Content

Published By News Desk at June 17, 2017 07:31 am The new hiring signals the iPhone maker's commitment regarding video programming business; however, its strategy remains unclear

Apple Inc. (NASDAQ:AAPL) hired two top Hollywood television executives from Sony Corp. (ADR) (NYSE:SNE) to improve the original video content business. In this regard, Zack Van Amburg and Jamie Erlicht, who have overseen significant Sony productions, such as The Crown and Breaking Bad, are likely to join the tech company as co-heads of the video programming globally.

According to Reuters, the two are likely to report directly to Senior Vice President Eddy Cue, who remains optimistic over the iPhone maker’s recent choice. Mr. Cue believes that the hiring signals Apple’s commitment regarding this business. As original content skyrockets, Eddy remains confident over Zack and Jamie’s capabilities. He stated, “Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television.”

Furthermore, for Apple’s video efforts, Eddy also stated that there is more to come. However, it remains unclear what the company’s strategy is within the video space, raising questions about how much the company is likely to spend on this project, where programming will be available, and how AAPL plans to distribute them. Nonetheless, it would allow the iPhone maker to compete directly with big giants, such as, Inc. (AMZN), Netflix, Inc. (NFLX), and Facebook Inc. (FB). It also remains well-positioned to take advantage of one billion devices that run on its mobile operating system.

As per Reuters, the company began its move last week, with its first reality program, Planet of the Apps. However, the series is only available to Apple Music subscribers. Moreover, BTIG analyst Rich Greenfield believes that the move allows the company to put increasing pressure on traditional media businesses. Mr. Greenfield further believes that the news regarding the recent recruitment would also put down rumors surrounding Apple’s interest in acquiring another content business.