Whole Foods Market, Inc.
43.20 -0.06(-0.14%) Date: Jun 22, 7:58PM EDT
In the most optimistic scenario, the acquisition of the Whole Foods Market stores and distribution network will be the launchpad for Amazon to expand its retail dominance to the grocery market, which was assumed to be well-insulated from the online threat
The Amazon/Whole Foods transaction sent shock waves across the U.S. grocery space, and the firm believes it significantly enhances Amazon’s fresh offering and credibility, which should drive incremental Fresh/grocery customers, particularly in core Amazon/Whole Foods markets along the West Coast and Northeast/Mid-Atlantic, which represent a large share of Whole Foods Market’s business
The firm has a Neutral rating on the Whole Foods Market shares, and think the stock will trade close to $42 following last week's deal announcement
The deal gives Amazon a major presence in the natural and organic food space, which could enable the eRetailer to increase its food sales and delivery options
With the Whole Foods Market acquisition, it jump-starts the attack on one of the least penetrated categories – groceries